OLIVIA CULPO FOR BUMPSUIT
A campaign collaboration between Bumpsuit and Picolette, featuring Olivia Culpo and her daughter. Built around the idea “For the little moments. Made for you.”, the campaign celebrates the everyday moments of motherhood while keeping the focus on the woman at the center of them.
I developed the overarching art direction and visual system across social posts, stories, digital advertising, email, and out-of-home—balancing Bumpsuit’s confident, fashion-forward aesthetic with Picolette’s softer point of view. The campaign brought together polished campaign imagery, candid behind-the-scenes footage, and product-focused storytelling to create a cohesive launch across every touchpoint.
SOCIAL MEDIA
The social campaign introduced the collaboration through a mix of editorial imagery, motion, and behind-the-scenes content. A teaser animation established the campaign narrative, moving from a fast-paced teaser into more intimate moments before landing on “Made for you.”
SOCIAL STORIES
Stories extended the campaign into a more immediate and candid format, combining campaign photography, BTS footage, product moments, and launch messaging. The modular approach allowed the same visual language to flex between storytelling and product-focused content.
Three emails, Teaser, Launch, and Post-Launch, carried the campaign from anticipation through launch and continued engagement. Each email used a distinct editorial approach while maintaining the same imagery, typography, and messaging system established across the campaign.
TEASER Email
Launch Email
POST-LAUNCH EMAIL
DIGITAL ADS
The digital campaign translated the core creative into a series of concise, image-led placements. The Bumpsuit line remained at the forefront, while moments featuring Picolette naturally introduced the collaboration and expanded the campaign story.
OLIVIA CULPO FOR BUMPSUIT
LA BILLBOARD
