OLIVIA CULPO FOR BUMPSUIT
A campaign collaboration between Bumpsuit and Picolette, featuring Olivia Culpo and her daughter. Built around the idea “For the little moments. Made for you.”, the campaign celebrates the everyday moments of motherhood while keeping the focus on the woman at the center of them.
I developed the overarching art direction and visual system across social posts, stories, digital advertising, email, and out-of-home—balancing Bumpsuit’s confident, fashion-forward aesthetic with Picolette’s softer point of view. The campaign brought together polished campaign imagery, candid behind-the-scenes footage, and product-focused storytelling to create a cohesive launch across every touchpoint.
SOCIAL MEDIA
The social campaign introduced the collaboration through a mix of editorial imagery, motion, and behind-the-scenes content. A teaser animation established the campaign narrative, moving from a fast-paced teaser into more intimate moments before landing on “Made for you.”
SOCIAL STORIES
Stories extended the campaign into a more immediate and candid format, combining campaign photography, BTS footage, product moments, and launch messaging. The modular approach allowed the same visual language to flex between storytelling and product-focused content.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.